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Aestheta Transforms Wellness Marketing into the Era of “Authentic & Community”

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Aestheta Wellness & Aesthetic Center Drives Thai Wellness Industry Forward, Marking Its 3rd Consecutive Year as Main Sponsor of MI Thailand 2026

Aestheta Wellness & Aesthetic Center, a leading premium wellness and anti-aging medical center, led by Mr. Mrupong Kitjasikorn, Managing Director of Aestheta Co., Ltd., announced a major milestone in driving Thailand’s wellness industry at MONTIEN X MI THAILAND 2026 PRESENTS ACTIFF FASHIONFEST 2026, held at Montien Hotel Surawong Bangkok. The announcement reinforces Aestheta’s continued role as the main sponsor for the third consecutive year of Thailand’s leading male pageant platform, Mister International Thailand 2026 (MI Thailand 2026).

Under the strategy of Authenticity, Aestheta aims to transform wellness marketing from something intangible into a real community of health-conscious individuals, driven by lifestyle, genuine experiences, and measurable results.

Beyond Sponsorship: Becoming a Co-Creator of a Health-Conscious Community

Aestheta’s continuous support of this national platform for three years goes far beyond logo placement or conventional brand visibility. Instead, it represents the brand’s commitment to delivering “trust that can be truly experienced” by actively caring for and reshaping the health behaviors of all contestants in a meaningful way.

Through this partnership, Aestheta aims to turn the stage into a voice of inspiration for self-care, while raising awareness that sustainable health, youthfulness, and longevity are essential foundations of life that everyone can design for themselves.

Mr. Mrupong Kitjasikorn, Managing Director of Aestheta Co., Ltd., shared his perspective on the new era of wellness marketing and the values the brand is committed to delivering:

Consumer behavior has changed completely. Today’s customers are looking for meaningful moments, authenticity they can feel, enjoyment, relaxation, credibility, and a wellness lifestyle that can be practically integrated into everyday life.

“As Aestheta celebrates its third anniversary this year, we are launching the ‘Overall Wellness’ campaign, which serves as the core concept we are integrating with the MI Thailand platform. We believe that wellness in the Aestheta way is not just about short-term preparation or getting fit for a competition stage and then stopping there. The true goal is to transform people’s lifestyles and encourage sustainable health and strength from within.”

This is why Aestheta has continuously emphasized the concept of Longevity Lifestyle on the MI Thailand stage for the past three years.

“We are not simply telling the contestants to come in for treatments. We actively engage with them, invite them to check their health, exercise better, eat better, sleep better, and combine these lifestyle habits with Aestheta’s wellness programs. We want them to see real changes in their own bodies. When they feel good from within, their energy, freshness, and glow naturally reflect through their eyes and skin on the runway — and that is something you cannot fake.”

“Our ultimate goal is not merely to generate sales, but to build a community of health-conscious people and turn our clients, including the contestants on this stage, into Superfans who are ready to pass on this knowledge and positive energy to those around them. Together, we aim to create a society where everyone takes proactive care of their health in a sustainable way — embracing the concept of Ageless Living.”

Innovations Designed for the Real Lifestyle of the New Generation

To support modern lifestyles that require people to give their best in work, life, and play, Aestheta has introduced its flagship innovations, grounded in the science of anti-aging medicine, to provide tangible care for the contestants.

These include IV Drip Therapy, designed to reset energy and support deep cellular repair while helping relieve brain fog caused by heavy workloads; Hyperbaric Oxygen Therapy (HBOT), a world-class high-pressure oxygen chamber for deep body recovery; and Colon Detox, a program that helps rebalance the internal system and effectively eliminate accumulated toxins.

These innovations demonstrate how anti-aging science can be seamlessly integrated into the lifestyle of the new generation.

Experience the New Era of Tangible Wellness

Join the health-conscious community and experience a new approach to deep wellness care that can be truly felt at Aestheta Wellness & Aesthetic Center, available at all three branches: CentralWorld, Paradise Park, and Ratchada.

Follow Aestheta’s special activities in celebration of the brand’s third anniversary via:

Facebook: www.facebook.com/aesthetaclinic
Line OA: @Aestheta

For media inquiries, please contact:
Public Relations Department
Aestheta Wellness & Aesthetic Center
Tel: 094-649-2622

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